Rains Hilo Travel Bag
Stanley/Stella T-shirt
Secrid Card Protector
Stanley Aerolight Travel Mug
The North Face Sweater
Rains Rolltop Backpack
Fatboy Prêt a Racket Lamp
Nike Men's Sports Shirt
Moleskine Notebook
Privacy Policy
MERCHADO B.V. Privacy Policy
Article 1 – Definitions
For the purposes of this privacy policy, the following terms shall have the following meanings:
- Merchado: the company Merchado B.V.
- Personal data: any information relating to an identified or identifiable natural person.
- Processing: any operation or set of operations performed on personal data.
- Data subject: the natural person to whom the personal data relates.
Article 2 – Company Information
Merchado B.V.
Spaklerweg 75A
1114 AE Amsterdam (NL)
+31(0)20 348 48 74
Chamber of Commerce number: 67670571
VAT identification number: NL854612087B01
Email:info@merchado.co
Article 3 – Collected Personal Data
Merchado processes the following personal data:
- Name
- Address
- Email address
- Phone number
- Payment Information
- IP address
- Date of Birth
- Gender
- Order History
- Browser Data
- Login Information
Article 4 – Purposes of Data Collection
Personal data is processed for the following purposes:
- Order Processing
- Sending newsletters
- Marketing purposes
- Customer Service
- Improving the Website
- Analyzing Purchasing Behavior
- Legal Obligations
Article 5 – Legal Basis for Processing
The legal basis for the processing of personal data by Merchado is:
Performance of a contract:
Personal data is processed to perform the contract with the customer, such as delivering products and services and processing payments.
Legal obligation:
Processing of personal data to comply with legal obligations.
Consent
For specific processing activities, Merchado requests the customer’s consent.
Legitimate Interest:
Processing of personal data for marketing activities and website improvement.
Article 6 – Sharing of Data
Merchado shares personal data with third parties only if it is necessary for the performance of the agreement or to comply with a legal obligation. This includes:
- Shipping partners (e.g., DHL, POSTNL)
- Payment providers (e.g., banks, PayPal, iDeal, credit card companies)
- Marketing Firms
- IT service providers
- Administrative service providers
Article 7 – Retention Periods
Personal data is retained for as long as necessary for the purposes for which it was collected and processed, and in accordance with the statutory retention periods applicable in the Netherlands.
Article 8 – Rights of Data Subjects
Data subjects have the following rights:
- Right of Access: You have the right to access your personal data.
- Right to Rectification: You have the right to have inaccurate personal data corrected.
- Right to erasure: You have the right to have your personal data erased.
- Right to Restriction of Processing: You have the right to restrict the processing of your personal data.
- Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format.
- Right to Object: You have the right to object to the processing of your personal data.
- Right to Withdraw Consent: You have the right to withdraw your consent to the processing of your personal data.
Article 9 – Data Security
Merchado takes appropriate technical and organizational measures to protect personal data against loss or unauthorized processing, including:
- Encryption of Sensitive Data
- Regular security audits
- Restrictions on Access to Personal Data
- Secure servers and backups
- Use of Antivirus Software and Firewalls
Article 10 – Cookies and Tracking
Merchado uses cookies and other tracking technologies to improve the user experience and provide targeted advertisements. The following types of cookies are used:
- Functional cookies: Necessary for the website to function.
- Analytical cookies: To collect statistics on website usage.
- Tracking cookies: To track user behavior and provide personalized content.
When a customer visits the website for the first time, they are informed about the use of cookies, and consent is requested via a pop-up.
Article 11 – Contact Information for Privacy Inquiries
If you have any questions or requests regarding your personal data, please contact:
- Contact Person: Thim Janssen
- Email address: thim@merchado.co
- Phone number: +31(0)20 348 48 74